E-commerce website with dedicated designSee website »
Case study describes creating new e-commerce website for clothing company called Young Wear in order to strengthen brand identity and make it more user friendly.
Main goal of the project was to create new look and improve user experience of the website which transfers directly to sales increase. Project goals were achieved thanks to intuitive dedicated design and high performance, which provides seamless user experience.
Young Wear clothing company e-commerce website. Website has been built in Wordpress. E-commerce platform has been built with usage of WooCommerce. Design of the site has been created individually for the client. Website consists of elements such as image gallery, bestsellers list, products list and single product view. Products list include advanced filtering which is performed by AJAX requests. There is also possibility to create user account. After creating account, user has option to mark product as favorite. Delivery can be done via Paczkomaty. In order to add this feature, plugin that gives ability to select desired Paczkomat was integrated. Payment is held via Przelewy24. During payment there is a possibility to add discount coupon. Website shows company Instagram thanks to dedicated plugin integration.
Application is hosted with usage of CloudHosting with CDN. Such approach increases page loading speed regardless of user location in the world. Website caching is done by Redis. Site was prepared for production by files minification. Additionally, photos on the site are displayed in a WebP format, which is new format created by Google that is dedicated for the websites. Those operations improve whole website feel, and increase performance in SEO audits (Grade A on GTMetrix)
Website also consist of advanced e-commerce administration panel called Energy+. It allows to easily manage the shop. As additional feature, Energy+ comes with dedicated desktop application that allows to manage shop from computer.
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