Engaging and conversion-focused design for your online store
At Rigby, we understand that user experience is crucial to the success of an online store, which is why we follow a user-centered design process, incorporating customer feedback and industry best practices to create designs that are intuitive, accessible, responsive, and conversion-focused. During the design process, we face several challenges, such as:
Complex information architecture
Online stores often contain a vast amount of information, such as product descriptions, reviews, and prices. We focus on creating an intuitive and organized information architecture that makes it easy for customers to find what they are looking for.
Mobile optimization
With the growing use of mobile devices, we must create responsive designs that provide seamless shopping experiences on all devices and platforms.
Simplicity of the purchasing process
A complicated purchasing process leads to high rates of abandoned shopping carts. Our designers aim to prevent this by simplifying the transaction process as much as possible and making it easy for customers to make purchases.
Brand identity
Online stores must maintain their brand identity in all design elements, from colour schemes to typography. We create designs that reflect the personality and values of the brand while also being visually appealing and user-friendly.
